Insights

Thoughts & News

How Will You “Amplify Your Impact?”

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computer with graphic art image of person using a megaphone

If you’ve ever wondered whether you have a big-enough budget to effectively implement paid advertising, wonder no more. Lipman Hearne’s …

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Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience

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young adult male using a stethoscope on a young child

Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …

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5 Key Takeaways from the CASE Summit for Leaders in Advancement 2022

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illustration of presenter in front of audience

Earlier this month, we joined advancement professionals in the heart of Chicago for the 2022 CASE Summit—a celebration of community …

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Data + Buy-in = Brand Success

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people putting together puzzle pieces

Securing internal buy-in is a key ingredient for successful branding.

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Facing Darkness: What Art Can Do

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Light will triumph over darkness.

When the alarming reports and horrific images of the Russian invasion of Ukraine first appeared, we weren’t ready. Witnessing the …

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Your Biggest Source of Enrollment Potential: Adult Learners

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Operation ReEngage - woman at computer

Thirty-six million adults in the U.S. have some college credit but no degree. And each year, thousands of students apply …

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Creating Community Culture: A Conversation with Alexia Koelling and Megan Hayes

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animated man going from work to being remote

After two years of working from home, our Lipman Hearne team is opting for a hybrid work environment in a …

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Why Business Schools Need Branding Now to Reach Future Students

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Now is the time for business schools to build on the momentum they’ve gained during the recent economic crisis. Specifically, …

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Give a little bit.

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Give a little bit

2021 has been quite the year. Whether you would describe this past year as “tiring,” “trying,” or one of the …

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Campaign Communications: Begin with the End in Mind

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Venn diagram showing ideal spot for campaign positioning

Lipman Hearne: How do you translate institutional vision to a philanthropic imperative? EVP and philanthropy practice lead Sara Stern teamed up …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners