Web accessibility is a hot topic, especially in higher education. As more of our everyday learning, living, and communicating becomes …
:Insights
Thoughts & News
Web Accessibility: Challenges and Rewards
.A Communicator’s Guide to Unrestricted Giving
.In recent months, billionaire MacKenzie Scott’s name has been a conversational mainstay in philanthropic circles—and not only because of her …
:Storytelling is a Key Part of Your Strategic Planning Narrative
.I’ll begin with my favorite alarming research insight about perceptions of higher education. It’s the 2018 American Institutional Confidence Poll, …
:Need to Recruit More Adult Learners?
.![Persona hero image from our Adult Learners website. "The Seeker", woman illustrated like a comics hero.](https://www.yesandlipmanhearne.com/wp-content/uploads/2019/10/adultlearners-hero-400x400.jpg)
Learn how to focus your marketing efforts on four critical adult learner personas. We recently concluded a comprehensive, data-driven research …
:What We Can Learn From Megadonors
.![Portrait of a Southeast Asian woman, drawn to look like a super hero.](https://www.yesandlipmanhearne.com/wp-content/uploads/2021/09/strategist-screenshot-400x400.jpg)
A toolkit for enriching donor communications. We’ve been hard at work finding new ways to listen to donors, especially donors …
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