Privacy Statement

This policy demonstrates our commitment to safeguarding our client, prospective client, research participant, and employee privacy. Whether we are working with you on our digital platforms as a client, prospective client, employee, or research participant, we utilize data privacy tools and procedures to ensure your information, data, and personal information are protected and respected.

We never share information or data entrusted to us by our clients, employees, or research participants; it is only used for the purpose for which it is intended.

The Yes& Lipman Hearne website uses standard internet technology such as Google Analytics and session variables to help us improve usability and accessibility; session variables ae destroyed as soon as users leave our site. Our website and newsletters include social media features, such as a “Share” button. These features may collect users IP addresses, what page(s) were visited, and may set a cookie to enable the feature to function. Social media features and widgets are hosted by third parties. Interactions with these features are governed by the privacy policy of the social media company providing it.

In connection with our research, which can include surveys, focus groups, and individual interviews, we will collect opinions about various subjects and may also collect some personally identifiable information about participants (e.g. name, age, identification number, etc.). Participation in Yes& Lipman Hearne research is voluntary and participants may opt out at any time.

Information obtained from participants will only be used for research purposes. At no time will we sell or rent to any third party any personally identifiable information that is not otherwise publicly available. Our purpose in collecting data is to discern trends; only those aggregate trends, ranked by categories of participants will be reported. We have physical, electronic and procedural safeguards in place to protect the privacy of personally identifiable information.

Personally identifiable information will not be shared with clients for reasons other than lawful research practices. Clients will not receive the last names, phone numbers, or email addresses of research participants.

Research participants will not be sold anything as a result of participating in research conducted by Yes& Lipman Hearne. Yes& Lipman Hearne will not share personally identifiable information with any outside organizations, except for the purposes of paying incentives or as required by law. We reserve the right to disclose your personally identifiable information as required by law or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process.

Yes& Lipman Hearne adheres to the Code of Marketing Research Standards prepared by the Marketing Research Association. These guidelines include:

  • Respondent cooperation should be voluntary
  • Researcher’s identity should be disclosed to respondents
  • Respondents’ rights to anonymity should be safeguarded
  • Privacy policy statements should be posted online
  • Data security should be maintained
  • Researchers interviewing minors should adhere to the Children’s Online Privacy Protection Act
  • Unsolicited email should not be sent to those requesting not to receive any further email

Children under the age of 16 are not intended participants for Yes& Lipman Hearne Research; we do not knowingly or intentionally collect data from or about children under the age of 16. If you believe we have collected data or information about a child under the age of 16, please contact us at and we will delete the information.

If you receive an email on behalf of Yes& Lipman Hearne inviting you to participate in research and would like to be removed from future communications, please send an email to and tell us to remove you from participation.

You may contact Yes& Lipman Hearne concerning this privacy policy and our privacy practices at the following:

Mailing Address:
Yes& Lipman Hearne
227 West Monroe Street
21st Floor
Chicago, Illinois 60606 USA
Attn: Research Department

Phone Number:

Email Address:

If we make changes to our privacy policy, we will post those revisions on our website and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently.

If you have any questions about this privacy statement, the practices of this agency, or your dealings with this agency, please feel free to contact us through the contact information listed above.