Insights

We’re always thinking around corners. Feel free to take full advantage of our relentless curiosity. In our insights, our webinars, even in the ways we make news, we’re always finding better ways to make you ready and resilient—whatever the forces, trends, and opportunities the future holds.

Featured article:

Breaking through the noise in an election year

It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …

Cartoon illustration: Serene woman with shouts coming at her.

Thoughts & News

Targeted copy needs smart insights

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A bunch of user icons, with a circle grouping four of them together.

“Know yourself – and know your audience.” —Tennessee Ernie Ford  Yes& Lipman Hearne sat down with Tom Fitzjerrells, Senior Writer …

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Top Takeaways from the AMA Symposium for the Marketing of Higher Education

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Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …

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Living Positivity & Possibility: Our Fall Day of Service 

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A group of people gather Purple Prairie Clover seeds.

“Life’s most persistent and urgent question is, ‘What are you doing for others?’”    — Dr. Martin Luther King, Jr.  …

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Despite the rumors, imagination ain’t dead yet. 

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People working together to build a lightbulb.

Does it feel like creativity, innovation, and originality are in short supply these days? Or even under attack from the …

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The Original Big Brands: Higher Education

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Happy College Colors Day. Hot take: Higher ed brands were the original big brands, pretty much creating and defining the …

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Data-driven insights = getting to the good stuff faster

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A hand and a machine arm work together to hold up an idea

We love when our clients are curious about their audiences—because we have answers. And these answers let us leap ahead …

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Your Five-Generation Opportunity

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Two people that represent different generations shake hands

Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …

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Beyond Tradition: Signaling Change Through University Logo Redesign

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A solid red background with a smaller box inside showing the letter A.

When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …

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SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing

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The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners