Insights

We’re always thinking around corners. Feel free to take full advantage of our relentless curiosity. In our insights, our webinars, even in the ways we make news, we’re always finding better ways to make you ready and resilient—whatever the forces, trends, and opportunities the future holds.

Featured article:

2022 Marketing Tactics in Higher Education: A Comparative Study

In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …

two laptop two hands reaching out of the screens toward each other

Thoughts & News

Build for speed

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It's a computer and a rocket ship, and it says Max Speed!

Why is speed important? Let’s get this out of the way: having your web pages load quickly is probably the …

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Happy Children’s Book Week!

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A woman and a child read a book together.

In Bruce Eric Kaplan’s marvelous, all-too-true picture book, You Have to Read This Book, a father bear desperately tries to …

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Your campaign’s public phase: the pre-pre-pre-public phase of your next campaign

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A woman in a gray suit and red heels running across the finish line.

If you’re raising funds on behalf of one of the many organizations rounding the corner into the public phase of …

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Civic responsibility and our client partners

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People working together to fit various shapes on a wall.

There’s no question that our civic fabric is in need of major repair. Survey after survey finds that Americans have …

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“Frankenstein” was never really a monster — 5 tips to get the most out of à la carte feedback

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A human-like monster with a frankenstein-type look. It has a red face and green arm raised.

As creatives, we’ve all been there—that moment when a client loves every concept and wants to merge the best parts …

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How to Build a Philanthropic Strategy that Protects Against the Variability of the Economy

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As you’ve probably seen in the Chronicle of Philanthropy or in coverage of 2022’s Giving Tuesday, the recent philanthropic environment …

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Big Takeaways and Even Bigger News

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Traveling from Chicago to National Harbor, Lipman Hearners Alexia Koelling and Kirsten Fedderke packed bags containing more than just a …

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The Marketing Equivalent of “What Ails?”

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students learning at CU Denver

We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …

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Countdown to Giving Day 2022

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illustration of two hands connecting a person and heart

Whether you plan to participate in Giving Tuesday on November 29th or choose a different day in what’s left of …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Recruiting Adult Learners

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

Megadonor Archetypes

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Recruiting Latinx Learners