The Challenge
UNO wanted to assert its growth from a regional, commuter school to a powerhouse institution helping to fuel the intellectual and cultural renaissance of New Orleans. They came to us for an enrollment-focused, university-wide brand that would elevate perceptions and reflect their ambitions.
The Impact
Our core idea of “Next is Now” and the messaging that amplified it became a rallying cry for the entire institution. The response from prospects was equally enthusiastic: UNO saw a dramatic increase in campus visits and open house attendance, and its largest gain in undergraduate enrollment in eight years.
Project components
- Research
- Brand development
- Viewbook
- Enrollment collateral
- Brand guide
- Brand training
- Web strategy and writing
- SEO
Brand Narrative
We are the determined.
We are a university of all-time dreamers and full-time doers. We act as the conduit, connecting people to opportunity, and the catalyst that sparks ideas into action. Our strength comes from our diversity and our tenacity. Individually, we bring different perspectives, but collectively we share a vision. We live for the idea that knowledge serves progress. We are a home for those with the foresight to understand where the world is heading and the determination to align its resources and do what it takes to get there first. UNO ignites in those who dream it, the power to do it. Here you will find both innovation and true individuals.
