A better business brain

Rady School of Management
Messaging, website, digital campaign

Because business is a science.

The Challenge

As the youngest business school of a top-ranked RI institution—and one of the youngest in the nation to receive AACSB accreditation—the Rady School of Management is not a place where you’ll hear, “We’ve always done it this way.” But the school wanted to extend its reach beyond a local audience, and that demanded a new approach to storytelling: one that reflected the extraordinary quality of its faculty and research, the benefits of studying business at a STEM powerhouse, and the connections to San Diego’s booming sectors in life sciences, defense, and international trade.

The Impact

Our big idea, “Business is a science,” is built on the equity of UC San Diego and drove new messaging, website design, and a digital campaign for all the school’s master’s programs. “I’m not necessarily a branding person,” one faculty member wrote our client, “but I just wanted to say how energizing and exciting it is to hear Ana describe the brand story and positioning … this is the kind of institution I want to be a part of, and it made me feel good that I could even see a place for me in supporting this vision.”

Project components

  • Messaging
  • Message testing
  • Program messaging
  • Digital strategy
  • Website redesign
  • SEO strategy
  • Website governance strategy
  • Digital banner ads
  • Photoshoot art direction
home page on laptop
home page
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web page
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At the Rady School of Management, Business is a science. We believe in the power of rigorous discovery. We experiment and test business ideas from every angle. Our programs are intensely hands-on, innovation-focused, and inspired by the cutting-edge research of our faculty. We use analytical tools to solve business problems, whether in management, strategy, or product development and marketing. We’ll take your quantitative and analytical skills to a new level, so you’ll become a leader with a better kind of business brain—ready to create the essential bridges between science, data, and innovation.

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