Operation Homefront came to us with a compelling track record of strengthening military families experiencing hardships—and a sense that their storytelling about that track record would need to be refreshed in preparation for an ambitious comprehensive campaign. Our task was to empower Operation Homefront’s leaders to proudly celebrate the considerable strengths they offer to military families and to those who want to honor and support military families.
Lipman Hearne worked closely with Operation Homefront’s senior leadership team to bring to life the distinct attributes that make this organization a dream partner for donors who want to make a difference for military families. Building on the message set we developed, we created a flexible system of visual identity elements around a major fundraising campaign named United We Stand—joining the support of donors together with the expertise of Operation Homefront and the innate strength of families.
- Philanthropic messaging
- Visual identity
- Creative concepts