Northern Arizona University is continually innovating and adapting to meet the needs of students from across the state and beyond, but its website just wasn’t keeping up. The focus was unclear and conversions on the Request for Information form were down. The site was used as a catchall for internal content making it bewildering for prospective students who were looking for specific program information. NAU collaborated with Lipman Hearne to design and develop a new site—laser-focused on the prospective student user experience.
- Institutional website
- WordPress Multisite theme development