The Challenge
Looking to re-energize its alumni, Northern Arizona University’s Office of Alumni Engagement wanted to relaunch Pine, its alumni publication that had been on hiatus for more than a decade. But with limited staff resources, NAU needed end-to-end help producing a full-fledged, bi-annual magazine. We stepped up to provide the magazine’s format, all content—major features, news briefs, even class notes—as well as design and photography direction, production, and print supervision.
The Impact
With knowledge gleaned from our research with NAU alumni, we developed a forward-thinking concept to inspire pride in the university’s extraordinary momentum. Over the course of ten Pine issues, we won a platinum MARCOMM award and enthusiastic response from the Lumberjacks community: “Got my Pine magazine today. Thanks for keeping us connected!” “Good move to bring back Pine. Thanks, NAU Alumni.”
Project components
- Content creation
- Editorial oversight
- Design/Production
- Photography art direction
- Print coordination
![magazine cover: Spring 2020, Georgia Musgrave](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_2018_Spring_cvr_1200x1375.jpg)
![magazine cover: Fall 2020, Jonathan Nez and Phefelia Herbert-Nez](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_2020_Fall_cvr_1200x1375.jpg)
![magazine cover: Spring 2019, Becoming Billie Jo](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_2019_Spring_cvr_1200x1375.jpg)
![magazine cover: Spring 2021, Booker T. Evans](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_2021_Spring_cvr_1200x1375.jpg)
![magazine spread: Football](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_sprd_football_2020_1200x1000.jpg)
![magazine spread: The New NAU](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_2022_archi_sprd_1200x1000.jpg)
![magazine spread: Mars rover](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_sprd_mars_2017_1200x1000.jpg)
![magazine spread: runner](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_sprd_run_2017_1200x1000.jpg)
![magazine cover: Fall 2017, Astronomy](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_2017_Fall_cvr_1200x1375.jpg)
![magazine cover: Spring 2020, Dave Cook](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_2020_Spring_cvr_1200x1375.jpg)
![magazine spread: New president Cruz Rivera](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_sprd_rivera_2021_1200x1000.jpg)
![magazine spread: Forestry](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_sprd_forest_2020_1200x1000.jpg)
![magazine spread: Researchers](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_sprd_researchers_2020_1200x1000.jpg)
![magazine spread: President Cheng overview](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/11/Pine_sprd_cheng_2021_1200x1000.jpg)