Strong as the pine trees

Northern Arizona University Alumni Association
Alumni magazine

Woman in AZ landscape with NAU flag–Reconnecting with NAU

The Challenge

Looking to re-energize its alumni, Northern Arizona University’s Office of Alumni Engagement wanted to relaunch Pine, its alumni publication that had been on hiatus for more than a decade. But with limited staff resources, NAU needed end-to-end help producing a full-fledged, bi-annual magazine. We stepped up to provide the magazine’s format, all content—major features, news briefs, even class notes—as well as design and photography direction, production, and print supervision.

The Impact

With knowledge gleaned from our research with NAU alumni, we developed a forward-thinking concept to inspire pride in the university’s extraordinary momentum. Over the course of ten Pine issues, we won a platinum MARCOMM award and enthusiastic response from the Lumberjacks community: “Got my Pine magazine today. Thanks for keeping us connected!” “Good move to bring back Pine. Thanks, NAU Alumni.”

Project components

  • Content creation
  • Editorial oversight
  • Design/Production
  • Photography art direction
  • Print coordination
magazine cover: Spring 2020, Georgia Musgrave
magazine cover: Fall 2020, Jonathan Nez and Phefelia Herbert-Nez
magazine cover: Spring 2019, Becoming Billie Jo
magazine cover: Spring 2021, Booker T. Evans
magazine spread: Football
magazine spread: The New NAU
magazine spread: Mars rover
magazine spread: runner
magazine cover: Fall 2017, Astronomy
magazine cover: Spring 2020, Dave Cook
magazine spread: New president Cruz Rivera
magazine spread: Forestry
magazine spread: Researchers
magazine spread: President Cheng overview