Powerfully engaging creative
The university that put experiential learning on the map is now decidedly at home in the future—inclusively leading communities around the world in vital explorations of fast-evolving questions, preparing action-oriented problem-solvers, and fast-tracking solutions. The campaign identity system and extended visual vocabulary invite audiences to participate in the lively process of making meaning. Launched in a rolling series of activation events across Northeastern’s global 13-campus system, the campaign is on track to raise $1.3 billion.
Project components
- Campaign positioning
- Anthem
- Messages
- Name and themeline
- Campaign identity
- Creative concept
- Microsite
- Style guide
![Stage - Experience Powered by Northeastern](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_stage_2000x1200-2000x1125.jpg)
Campaign Manifesto
Experience—the ethos of Northeastern—is a transformational force. It’s a tool for tapping into inspiration, a way of seeking more, better, next. It’s how Northeastern has shaped the way people learn and work for more than 100 years. And it’s how we’re creating a better world right now.
![Mobile phones with animation](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/08/NEAS_phones_2000x1200-alt-2000x1125.jpg)
![Cover of Graduate and Postdoc Fellowships viewbook](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_bro_cover_1200x1350.jpg)
![Campaign brochure cover](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_campaign_bro_cover_1200x1350.jpg)
When you are working in the gray, Lipman Hearne brings everything into full color.
Carolyn Jasinski
Executive Director of Leadership Relations & Advancement Initiatives, Northeastern University
![Collapsible bottle with pattern and Experience graphic](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_bottles_1200x1350.jpg)
![Tote bag - Experience Inclusion](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_tote_1200x1350.jpg)
![Jacket - Experience Powered by Northeastern - with pattern](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/08/NEAS_jacket_1200x1350b.jpg)
![phones - social media - Hey Huskies](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/08/NEAS_phones_social_1200x1350b.jpg)
![Laptop - Home page - Experience is a Transformational Force](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_Laptop_2000x1200-2000x1125.jpg)
![laptop - Experience Inclusive Communities](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_Laptop-Inclusive_1200x950.jpg)
![Laptop - Experience Impact - Student Opportunities](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_Laptop-Opportun_1200x950.jpg)
![2 Mobile phones - Global Exploration and Faculty Excellence](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/08/NEAS_web_phones_2000x1200e-2000x1125.jpg)
![Web page - Diverse Connections](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_web_top_1200x950.jpg)
![Web page - Experience more](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_web_bot_1200x950.jpg)
![Laptop - Campaign Leadership](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/08/NEAS_Laptop-Leaders_1200x950d.jpg)
![animation of campaign leaders with background pattern](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/08/Portraits_for_GIF_1200x950-sml_b.gif)
![phone - key contacts](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_phone_contact_1200x950.jpg)
![Laptop - Senior Leadership](https://www.yesandlipmanhearne.com/wp-content/uploads/2022/12/NEAS_Laptop-Sr_Leaders_1200x950.jpg)