A profound and personal commitment

Fordham University
Campaign branding, communications portfolio, microsite

Postcards: What does it man to do more and be more for the world now? Cura Personalis For Every Fordham Student

The Challenge

Fordham University wanted to bring together devoted longtime donors with newer generations in support of a transformative $350 million campaign—one that addressed institutional needs in a highly competitive market as well as the great challenges facing society. Fordham focused on a profoundly strong unifying thread: support for students in all their individual complexity and humanity. The core Jesuit value cura personalis—care for the whole person—gave us the campaign name and an organizing framework.

The Impact

The campaign brand and communications materials centered student faces and the faces of alumni campaign leaders in the creative approach. The messages and narratives are resoundingly inclusive, confidently asserting the commitment of the full Fordham family to support and nurture every Fordham student. The campaign launched publicly in November 2021 and has raised almost $300M of its $350M goal.

Project components

  • Campaign brand
  • Key messages
  • Microsite
  • Brochure
  • Stationery and folder
  • Video script and treatment
  • Gala postcard
  • Sell sheet templates
female student with wind-blown hair and warm smile
Rooted in what we love best about Fordham. Equal to the demands of these times.
Logos-stacked and horizontal versions. Cura Personalis for Every Fordham Student
Campaign folder cover: Cura Personalis For Every Fordham Student
campaign folder interior with letter and brochure
front and back of postcard
stack of postcards
male student in park with headphones around his neck
confident, thoughtful young woman profile. Rooted in what we love best about Fordam
viewbook spread: Our Imperative: Creating a Richly Diverse and Inclusive Community
viewbook spread: Fordham has always been about empowering students on their unique life journeys--this has never ben a one-size-fits-all place
Viewbook spread: What does it mean to do more and be more for the world now?
two female friends outdoors
laptop with The Cura Personalis Campaign homepage
website detail: top
website detail: bottom