As the institution evolved from Excelsior College into Excelsior University, they needed new visual branding to communicate their growth as well as their long-standing commitment to providing a higher education home for adult learners.
We started by creating Excelsior’s brand pillars. Based on those, we crafted a logo evoking a safe, inspirational shelter for students’ dreams. Supported by sturdy columns, an aspirational, ever-upward arrow forms a roof and two open doors providing a welcoming education home for students to grow their life stories.
Project components
- Geographic market research/data analysis
- Audience personas
- Logo/seal
- Identity guideline updates
- Social media strategy/content development
- Marketing plan
- PR strategy/implementation
- Website audit
- Copywriting
Welcome to your lifelong, upskilling home.
You’re right to expect more from your online experience. At Excelsior, we’re career problem-solvers. We’ll find the best technology-enabled learning solutions for your goals, and make sure you always feel that there’s a team of people behind you with all the resources and encouragement you need. Whether you’re thinking short-term or long-term, our goal is to be your first choice and your “forever home” for education.
