A business school brand that looks like YOU

In a growing market full of parity promises and transactional messaging, the University of Colorado Denver Business School wanted to explore what makes them special in this crowded field. They believe in leveraging the power of individual experiences through diversity of thinking and practice, preparing students for success locally and globally. But they needed help transforming their philosophy into a focused brand identity. Yes& Lipman Hearne was tasked with translating their beliefs into a foundational architecture and creating a launch campaign to boost awareness.

After listening to CU Denver Business School leadership, faculty, students, alumni, and prospective students, it was obvious the core message had to communicate the contribution
local individuals bring to the larger table—Denver Built. Global Ready. We developed a comprehensive brand guide providing tangible tools when talking about and showing the power of people. This led to the “YOU,” campaign—a distinctive visual signature opening windows into inspirational stories of others. From new website design to an email campaign to social media videos, the campaign is a bold expression of the CU Denver Business School community and its aspirations.