The Challenge
Bridgewater College is a small liberal arts school in the Shenandoah Valley. That bucolic setting, however, is also home to fierce competition in higher education. Like many small schools in the region, Bridgewater had a reputation as a “nice” place to spend four years. But we knew it had more to offer: a revitalized campus, a deep commitment to dialogue and civility, and an impressive network of opportunities in and out of the classroom.
The Impact
Our work was comprehensive: brand development and messaging, a digital-friendly logo and refreshed visual identity, and a new look for all of Bridgewater’s recruitment communications. And it all positioned the college as a place where students are constantly connecting with big ideas, great mentors, inspiring classmates, and more.
Project components
- Brand
- Website
- Advertising
- Messaging
- Digital
- Logo/Identity
- Photography
- Print collateral
Connected Learning, Connected Lives.
At Bridgewater, we believe that the great possibilities in life are realized in what we build together. So we’ve designed your experience here as an ever-growing network of connections. You’ll connect with big ideas, great mentors, and classmates whose life stories will help you see the world from different perspectives. Your academics, extracurriculars, and social life all combine into one cohesive experience. And because we’re all working together — from our student-artists to our student-athletes — you’ll see more possibilities for your life on campus and beyond.
