Top Takeaways from the AMA Symposium for the Marketing of Higher Education

.

Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …

:

Your Five-Generation Opportunity

.
Two people that represent different generations shake hands

Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …

:

Beyond Tradition: Signaling Change Through University Logo Redesign

.
A solid red background with a smaller box inside showing the letter A.

When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …

:

Build for speed

.
It's a computer and a rocket ship, and it says Max Speed!

Why is speed important? Let’s get this out of the way: website page speed—having your web pages load quickly—is probably …

:

“Frankenstein” was never really a monster — 5 tips to get the most out of à la carte feedback

.
A human-like monster with a frankenstein-type look. It has a red face and green arm raised.

As creatives, we’ve all been there—that moment when a client loves every concept and wants to merge the best parts …

:

How to Build a Philanthropic Strategy that Protects Against the Variability of the Economy

.

As you’ve probably seen in the Chronicle of Philanthropy or in coverage of 2022’s Giving Tuesday, the recent philanthropic environment …

:

2022 Marketing Tactics in Higher Education: A Comparative Study

.
two laptop two hands reaching out of the screens toward each other

In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …

:

The Marketing Equivalent of “What Ails?”

.
students learning at CU Denver

We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …

:

Countdown to Giving Day

.
illustration of two hands connecting a person and heart

Whether you plan to participate in Giving Tuesday or choose a different day in what’s left of the calendar year, …

:

How Will You “Amplify Your Impact?”

.
computer with graphic art image of person using a megaphone

If you’ve ever wondered whether you have a big-enough budget to effectively implement paid advertising, wonder no more. Lipman Hearne’s …

: