Happy College Colors Day. Hot take: Higher ed brands were the original big brands, pretty much creating and defining the …
:Category: Education
The Original Big Brands: Higher Education
.Data-driven insights = getting to the good stuff faster
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We love when our clients are curious about their audiences—because we have answers. And these answers let us leap ahead …
:Your Five-Generation Opportunity
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Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …
:Beyond Tradition: Signaling Change Through University Logo Redesign
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When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …
:SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing
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The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and …
:Your campaign’s public phase: the pre-pre-pre-public phase of your next campaign
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If you’re raising funds on behalf of one of the many organizations rounding the corner into the public phase of …
:Civic responsibility and our client partners
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There’s no question that our civic fabric is in need of major repair. Survey after survey finds that Americans have …
:2022 Marketing Tactics in Higher Education: A Comparative Study
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In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …
:The Marketing Equivalent of “What Ails?”
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We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …
:Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience
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Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …
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