Robert Moore, Ph.D.

Senior Consultant, CEO Emeritus

Known nationally for his role in advancing the understanding and validity of effective marketing practices in higher education, Rob has personally worked with hundreds of clients in the nonprofit sector to build their brands. He launched and supervised the nation’s first and only survey of marketing practices in higher education and he is the co-author and editor of two seminal books on Higher Ed marketing for CASE: The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors; and Net Proceeds: Increased Revenue from Enrollment and Advancement Guaranteed!